![fall 2017 lego sets fall 2017 lego sets](http://ecx.images-amazon.com/images/I/51yj8-1RSwL._SP160,160,0,T_.jpg)
The Chinese supply chain offers major cost advantages in a historically cost sensitive, low margin industry.
Fall 2017 lego sets series#
Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists Mattel and Hasbro) rely on Chinese manufacturing and have faced consumer backlash on quality and safety. In contrast, other major toy companies (e.g. Throughout its history, LEGO never manufactured in China, a fact it leveraged as a quality differentiator to North American and European consumers. At the same time, LEGO must protect their market share in Europe and North America, both of which have uncertain futures related to isolationist trade policies.
![fall 2017 lego sets fall 2017 lego sets](https://i.ytimg.com/vi/PsQVCHRkSaQ/maxresdefault.jpg)
To sell in China, LEGO’s costs must become more competitive. However, toys imported into China are subject to high import taxes, a result of China’s isolationist trade policies. Their Chinese market share was only 2.8%, leaving enormous potential for growth. In 2016, LEGO reported stalling sales in Europe and North America, but double-digit growth in China. With stalling sales, they need to expand to new markets, requiring a dramatic shift in supply chain strategy. LEGO’s supply chain was now optimized to serve the European and North American markets. Under NAFTA, they relocated their US factory to Mexico for cost savings.Reduced unique parts (every color of every brick requires its own tool).
![fall 2017 lego sets fall 2017 lego sets](https://i.ytimg.com/vi/cJII8AMsxQs/maxresdefault.jpg)
LEGO achieved this by streamlining their supply chain in the following ways: We especially liked the Boo that chases you around one of the castle turrets.On the brink of bankruptcy in 2004, LEGO staged an impressive turnaround to become one of the top global toy companies. The Piranha Plant Power Slide Expansion Set (which we've built) sits somewhere in the middle and offers a slide that uses Mario's in-built gyroscope to monitor whether you're hitting the piranhas while you slide between them.īowser’s Castle Boss Battle Expansion Set sits at the top of the pile, comes complete with Bowser to defeat, and is certainly bigger than anything else in the range.īoth are easy to build. Lego has done a great job recreating the experience. To go alongside the main starter set, Lego and Nintendo are offering a range of different sets at a range of price points to suit multiple options. Expansion setsĪs we've said, the Starter Course is the place to start, but it's by no means where you stop. This is Lego that once built needs to be played with rather than just sit on a shelf.
Fall 2017 lego sets tv#
Our kids loved the "interactive" element without the need to feel like you are sat in front of a TV or iPad all the time, and the ability to make your own levels rather than be defined by what Lego suggests is also appealing. "Mario is jumping out of the digital world of game consoles and smart devices, and we are able to bring him into the world with a new, physical type of Mario play," said Takashi Tezuka, Executive Officer and Game Producer at Nintendo and playing with the Starter Course that's certainly the case. This, added with the colour sensor, means landing on a red surface is like touching lava and so you die. Jump on the barcode on Goomba's back and you get the acknowledged kill. Land on the barcode in the pipe and the game timer starts. Small barcodes on key pieces you build force the figure to react in certain ways. As we've mentioned, once you've built the elements of the course you don't need the app to play. When it comes to gameplay, you can record how many coins you've collected and what enemies you've defeated. It's much easier, and our kids preferred it, however, we're sure some will miss the paper manuals.īeyond using your device for building, you can monitor your collection and share your level creations with friends. It means you can now rotate the instructions to see where that piece actually goes, as well as playing specific videos to see how the interactive elements of the gameplay work. Lego has also used the app to ditch the printed instruction manuals.